10 ways to grow your TikTok followers
KNOW YOUR TARGET
AUDIENCE
Getting new followers
starts with knowing everything you can about your current followers. What kind
of content are they looking for on TikTok? Do they want educational videos or
aesthetic vlog-style clips?
If you have a Business account on TikTok, you’ll have access to lots of data-rich insights that can tell you a lot about your audience. Take a look at who follows you and interacts with your content, this’ll shed light on who they are and what they enjoy. Then do more of that! The more you can create content for your specific target audience, the more they’ll engage.
UP YOUR VIDEO QUALITY
Sure, TikToks don’t
have to be cinematic masterpieces, but if your videos have poor sound or video
quality, it’ll be easy for people to skip. Depending on the kind of content you
make, investing in a ring light or small microphone could do wonders for making
your videos extra good. Even just finding a quiet, well-lit place to shoot is a
simple way to up your video quality.
JUMP ON TRENDING
SONGS AND SOUNDS
These songs are
trending for a reason! They're popular and often come with a push from record
companies. The algorithm will favour any content you make with trending sounds,
so they’re an easy way to get your videos in front of more eyeballs. You can
find trending songs in the discover tab, or use the tracks that the TikTok app
suggests when you shoot a new video.
Of course, just because something is trending doesn’t mean you have to participate. Make sure it’s relevant to your niche and audience.
USE TRENDING HASHTAGS
Like every other
social media platform, hashtags are essential for spreading your content. Using
trending hashtags (and making your videos relevant to those hashtags) can boost
your chances of appearing on people's For You Page.
If you’re not sure
what hashtags to use, have a look at other Creators in your niche and take
inspo from them. Or just type ‘#’ when writing your caption and see what
trending hashtags pop up. (Here's what's trending on TikTok right
now!)
MAKE SURE YOUR
CONTENT STANDS OUT
Yes, jumping on trends
is a great way to boost your audience. But you need to also be making original
content — videos that will help you stand out from the crowd. What are you
giving your followers that they’re not getting anywhere else?
Try putting a unique
twist on trends to make it your own.
DUET AND STITCH
Put time and effort
into engaging with other Creators and brands on the platform. It’s called social media,
after all! One of the best ways to do this is through the duet or stitch
features, where you take an
existing TikTok video and add your own take to it.
When you duet a video,
you’ll likely be pushed into the FYP of people who follow the original creator,
and if you’re in the same niche, that’s an easy way to get new followers. Even
regularly commenting on other Creators’ content is a great, and genuine, way
to get noticed.
ENGAGE WITH BRANDS
THROUGH BRANDED HASHTAGS
If you look at the
hashtags currently trending on TikTok, the odds are that at least one or two of
them are branded. Companies will create hashtag challenges and
trends, and put money behind them as a marketing strategy. Engaging with these
hashtags is a great way to get noticed by brands, especially if you want to
work with them in the future.
It’s as simple as
exploring a hashtag, seeing what other Creators have come up with, and putting
your own spin on it. For example, mattress brand Simmons launched the #Snoozzzapalooza challenge, where Creators turned their
rooms into a music festival by stage diving into their beds. Branded hashtags
are often simple challenges that you can interpret in a way that suits your
niche and audience.
HAVE FUN
Not to sound cheesy,
but at the end of the day, it’s all about having fun. If you take your TikTok
presence too seriously, it’s going to come across in your videos. But if you
just create content that you love and are passionate about, that positive energy
will radiate through the screen.
When you’re genuinely
having a good time, you’re naturally going to be creating engaging content that
people want to see.
POST AT THE RIGHT
TIME
If you want people to
see your content, you probably don’t want to be uploading new videos at 3am.
You need to be sharing videos when your followers (and potential followers) are
already scrolling in-app. Thankfully, if you’ve got a business account, that
info is super easy to track.
In the Business Suite section of the app, you’ll find Follower Activity, which shows you the specific days and times your followers are the most active on TikTok.
WORK WITH BRANDS
Working with a brand
that aligns with your values is an effective way to boost your audience.
Influencer marketing has become a massive thing on TikTok in the last few years
and brands are constantly looking to work with passionate and talented Creators
(like you).
Even with a small
following, you can form great partnerships with brands. One of the easiest ways
to find brands you know, love, and want to work with is through TRIBE. Believe it or not, today’s brands seek real,
authentic content from Creators like you, with a smaller, more loyal following.
And TRIBE can help you lock down work for those brands you already know and
love.
Can’t wait to spread
your creative wings? Keep your eyes peeled for the many TikTok campaigns dropping in the
app weekly.
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